Some of you who follow the wonderful doll-crafting YouTube channel, MyFroggyStuff, may have heard about the latest changes to YouTube for all of us who do toy-related things on the YouTube platform. Clearly this COPPA-related shift is going to affect a lot of fabulous YouTube creators with a pinch to their pocketbooks.
If you’re not sure what COPPA is all about, you might want to visit this article from Search Engine Journal, an online magazine.
In a nutshell, due to privacy laws for children, anyone making YouTube videos about toys will have to mark their YouTube videos as “for kids,” and that will result in less revenue for video creators.
And yes, that would be me. Although my YouTube Channel‘s analytics tells me that my followers are primarily women between the ages of 25 and 34 years, I can’t deny that the Chelly Wood character which opens and closes my videos is an animated doll, which probably appeals to children.
Here’s the Chelly Wood doll character in a JPG image that I designed to look like a YouTube video:
First and foremost, let’s face it: COPPA is designed to protect children from harmful content, and that’s a good thing!
So with all of this in mind, a few of my regular followers have left comments and submitted questions via email asking me directly whether or not ChellyWood.com and my subsequent YouTube channel, ChellyWood1, were going to survive the wave of change.
The answer, in short, is yes. This website and my YouTube channel will definitely survive.
In my full-time day job, I’m a school librarian, so I don’t rely upon the income from this website or my YouTube channel to pay my bills. I will continue making the same family-friendly doll clothes sewing videos that I’ve always made, and I will be posting them on my YouTube channel and this website, along with my free patterns.
However I don’t know how easy or hard it will be for my adult followers to locate my videos after the big change, which is set to begin in January of 2020. Hopefully all of you will be able to access my videos from this website, just as you have before, but sharing my videos on social media may require that you access them through the YouTube Kids’ app. I’m just not sure…
My heart goes out to YouTubers like Toya who runs MyFroggyStuff though. She has stated in a recent vlog update that she’s going to change her content to help ride out the wave of change without losing too much of her income.
MyFroggyStuff has provided very family-appropriate content for a number of years, and Toya has been a great inspiration to myself and other YouTubers. It is my sincere hope that she’ll be able to continue to live the dream, but it couldn’t hurt for all of you to pay a visit to her channel today and consider subscribing.
If you’re a doll or toy family-friendly YouTuber, feel free to leave a comment with a little self-promotion for your family-friendly YouTube channel. We can all help support one another as we ride out this wave of change!