On a purple cotton fabric background (with tiny white polka dots), the words “free pattern” overshadow a photo of a Lammily doll wearing a black felt crop top shirt and a pair of purple floral shorts with black plastic shoes. The doll stands beside a 1:6 scale brick wall. At her feet is a concrete sidewalk. The entire image is a square, with the Chelly Wood dot com logo in the lower left corner.